This class focuses on content research, planning and design, typographic strategies and detailing in multiple page sequential formats. Through extensive investigation of different model and approaches to print materials, students will develop a more rigorous and advanced level of typographic skills which will be applicable not just to print. but to other areas of graphic design as well.

The project is about "Nihilism" and "Alternative Comedy."

Nihilism is the philosophical viewpoint that suggests the denial of the meaning of life. Which argues that life is without meaning, purpose, or value. Logic can lead us to nowhere. And speaking of comedy, What is it? Comedy or humor is where two or more features of the world fail to reach consistency. We tend to find things funny when they involve inconsistency.

Scientifically, in order to effectively manage resources, our brains stay few steps ahead of what we are hearing. Estimating what will be the possible outcomes. But after discovered we are being told a joke and none of those expectations are correct. All those neural network energy needs to release, and so we laugh. Hence, we

The name of the project came from a surreal comedy show called "The Eric Andre Show."
He used this term in the show many times in his show but no one knew what does that actually mean. I picked this line as my title because of the same reason.