Create the first-ever ad campaign for indeed, the world's #1 job site.
Approach
Indeed has more job listings than any other site, but they've never advertised before. We wanted to get into the specifics of how large the numbers are while also increasing brand recognition by turning their logo into a memorable design element.
Results
Awareness is up 17 percentage points with active job seekers just one month after the campaign's launch in the UK market.
