The assignment was to brand a new player in the New York retail energy market.
The challenge was to take an atypical fruit and give it a feeling of power and energy. In addition to creating a uniquely relevant symbol, we also wanted to give it a feeling of freshness, as the company has a strong positioning in renewable power. The solution, for us, now appears both logical and obvious – which is a sign we got it just right.
Kiwi Energy continues to flourish and grow in the New York market.