Design a memorable identity for an indoor bouldering gym located in Hollywood, California. The target audience is young, male, and scrappy.
Hollywood Boulders is Southern California’s largest indoor bouldering gym, with 18-foot walls and 11,000 square feet of climbing terrain.
The geometry of the tri-skull symbol suggests both an urban skyline as well as the dihedral features of a rock wall. It’s also a nod to the Hollywood Forever Cemetery which just happens to be across the street from the gym.
Design is Play
855 Folsom Street No. 931 San Francisco, CA 94107 US