Name and design the logo for belk's new in-house Women’s clothing collection.
HOOK visited the belk design department and got a close look at the collection. The vibe of all the patterns is modern contemporary. It has an exotic influence that made us think of the shapes and colors of the birds and flowers found in warmer climates. The selected concept has the shape of a tropical humming bird but also forms a nice K+b monogram.
The KAARI BLUE collection launched in February. It's for sale online and in all 293 belk stores and HOOK has been awarded two additional projects from belk.