To create a user experience through packaging and create three separate packages.
Protein powder is a super easy snack to keep you full and as a post workout drink for building muscle. The problem is that people have to bring two water bottles to use their protein powder. One that has their water in it and one bottle that has the powder already in it. So, the user has to add water and shake. With this, people have to carry around two water bottles which aren't convenient. Or if the user carries around one water bottle, the protein powder is then measured out in a smaller container. Then when the time comes to enjoy the protein powder, it is hard to dump it into the water bottle without spilling some on the floor. This is not an enjoyable experience. Plus, the user wasted some of the protein powder which is expensive. The user experience of protein powder needs to be enhanced.
With all this information, the plan would be to create a protein powder pod with its own individual package. This way the product is easy to transport and develops an enjoyable experience for the user. All the user will have to do it put the pod in their water and shake. The pods will also be proportioned correctly for one serving and the user can choose to add more or less to their drink preference. There is no mess and no hassle with carrying extra baggage. Also, the container that holds the pod could be recyclable or be used for alternative purposes.
The protein powder pods will be individually packaged and come in some kind of pack so they are easy to tear off and bring with the user on the go.