Bestore Yearly Gift is designed into a box inspired by ancient Chinese hamper, so the box can be both a packaging and storing container. It is made of wet-pressing paper pulp. 2000-years-old Dunhuang murals are a fatal part of Chinese culture back then. From 1944, Chinese government started the effort to protect Dunhuang relics yet it is stills fading out from modern Chinese memories. Bestore, as one the biggest leisure food producers in China, has a largest group of young consumers. The reviving Dunhuang gifts box will arouse their interests as it is designed and produced in a modern and finest way. Money will be donated to Dunhuang Authorities once a product is consumed, to fund the protection of the relics.
The box was inspired by ancient Chinese royal hamper, which stands for quality and respect itself. Made of wet-pressing pulp, the box’s structure is also elaborately developed, where the hollowed trays can accommodate the inner boxes ,whether close and open. As a result, the whole box can be unpacked into snack trays. Bestore agrees to use the elements from Dunhuang murals on its products’ packages so as to carry forward the restoration of ancient culture. The adoption of Dunhuang on the package conveys a sense of cheerful festive vibes and the most famous Jiyue Chart is revived as the key vision on the package. Original elements of dancing lions, latterns, fireworks and Koi fish are redesigned to display to consumers a harmonious scene of all gods gathering merrily.
Bestore is a leading brand of high-end snack in China. And this gift box is a starter of the whole high-end oriented process, which, with a newly developed structure, differentiates Bestore from its competitors and thus brings up the valueable sense of the product. Use of elements from Dunhuang is carried out to fulfill social responsibilities to protect traditional culture. Bestore promises to donate 1 yuan each time a product is sold. The Dunhuang reviving graphic design on the package also helps to spread the meanings of both.
Shenzhen Tigerpan Package Design Team
NO.188 JINGSHAN VILLA NANSHAN DISTRICT SHENZHEN, GUANGDONG 518067 CN