Create your own or brand a pre-existing exhibit of choice. Deliverables were self-determined but should span across identity, event promotion, and installation.
Conceptualized and designed the brand identity for Richard Mosse’s 'Displaced' series while thinking about an appropriate museum experience for the visitors.
After numerous research, I came up with the tagline of "Making the Invisible-Visible" for the project. The concept perfectly ties in with the theme of Mosse's works. With this project, I aimed to create a buzz about the exhibition in an interesting manner. The deliverables included: logo, posters, merchandise, signage, ticket, and an installation
"Making the Invisible-Visible" effectively captured the essence of Mosse's works. Right from the ticket, the whole design language aims to uncover the invisible and generate excitement. Further, using bold colors and simplified shapes ensured that the whole idea is communicated seamlessly. Designing merchandise for the campaign made sure that the visitors had something to take back with them. Moreover, the bi-focal installation aimed to show the two sides of his works-the beauty of the colors in his photograph vs the underlying theme.