The project included naming this new product for launch and then designing a brand that would engage a technological and fitness audience. As the most interactive fitness screen ever created the brand needed to emote an edge of sophistication, a feeling of experiential and the whimsy of the name developed.

The creative process was insightful and rigorous, with the need to develop a brand that felt new and engaging. The use of the lower case font cleverly reveals a face and the solution works well digitally and on equipment.

The client was very pleased with the outcome, and immediately began using at a national trade show, along with collaterals and other elements of their marketing arsenal.