The goal of the campaign was to let people know what Stanford Children’s Health actually is. Answer being: Stanford Children’s Health is a network of Stanford pediatricians and specialists across the Bay Area with Lucile Packard Children’s Hospital in the middle. This pediatric dream team gives you access to Stanford doctors treating anything from everyday to the extraordinary.
To get the message out there, we used a smart and friendly voice coupled with illustrations by Oakland-based watercolorist, Lindsay Gardner. Our voice tapped into the ups and downs of parenting and the simple fact that through it all, we only want the very best for our kids. Our artwork feels like illustrations you might find in the books you read your kids every night before bedtime. Together, they made for a campaign that was able to talk about our kids’ well-being in surprising and fun ways, while staying true to the expertise and care that goes into keeping them healthy. The fact that we were able to work with an institution like Stanford to create it all makes it that much more special. The doctors, nurses and researchers that work across the Stanford Children’s Health network are doing amazing things for kids every single day and we are honored to play some small part of that.
The campaign has just launched so we don’t have any legitimate metrics at the time of this writing. But, we have certainly reached our goal of creating a campaign that both looks and sounds like nothing we’ve seen in the healthcare space before. We have high hopes for the reaction to it around the Bay Area and have already begun work on the next round of work to extend the campaign into 2017 and beyond.