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After Addison delivered a successful large-format report trilogy, our client asked us again to do something completely different and fresh. The President of Wills Eye was looking for a solution to increase the frequency of communications with key stakeholders.
We devised a 6-part mini-book series for the next three years and mailed a new volume twice a year. Each volume followed the same format, 4 X 6, two colors: a neon PMS + black and saddle-stitched.
The frequency, portability and novelty of the series was a big win for the client and the visibility of the hospital.