Take Down Gun Violence: On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.
Inspired by public safety choking communications, we created a shooting survival video. Designed to offer practical tips, first aid and safety advice to individuals on effective self-preservation in the case of a mass shooting.
It was the video we didn't want to create.
The Take Down Gun Violence video has seen a sizable jump in views, likes and shares on social media. In addition, PR and publishing attention has resulted in multiple articles that have helped spread the word on simple self-survival techniques in case of a public shooting.