Design branding, packaging, and promotional materials for Bearded Lady American Wheat Ale.
Approach
Good People Brewing Company's Bearded Lady American Wheat Ale is the brewer's take on a traditional Weissbier. Light-bodied, but flavorful and radiantly golden in color. The can design aims to strike the right balance of delicate and bold, while incorporating a playful, reverent sense of humor.
Results
With its namesake beautiful beardy broad as the focal point — rendered elegantly (and, dare we say seductively) across an array of promotional materials — Bearded Lady has become one of Good People's most visible and popular brews.
