Assigned in Design Communications II, I was tasked with designing a poster to advertise the Trinity River Kite Festival. We were required to effectively communicate the name of the event, the date, the time, and any further information we felt was necessary. In my case, I added the website, so that people could learn more about the event.
Approach
I decided to play off the pun 'when pigs fly' and use that as the main imagery and as a slogan for the event. I wanted the pig kite to be the first thing people saw, as it was the whole concept of the poster. To achieve this, I made it one of the biggest elements on the poster, and scaled everything down to emphasis it's hierarchy. I used the ribbon tail as a way to guide the audience's eye down to the typography, and made the surrounding kites less vibrant colors so they didn't compete with the pig kite.
Results
Based on feedback I received from my instructor, Ken Koester, and my classmates, the poster is effective in catching one's attention and guiding their eye to the necessary information. I personally feel that it's bright colors and fun tone would also help draw more attention for the event and stay in the audience's memory afterwords.
