
- Award
- Gold
- Agency
- Fältman & Malmén
- Client
- OBH Nordica
- Art Director
- Johan Eriksson
- Category
- Product
- Country
- Sweden
- Award
- Gold
- Agency
- Fältman & Malmén
- Client
- OBH Nordica
- Art Director
- Johan Eriksson
- Category
- Product
- Country
- Sweden
- Title
- OBH Nordica Ultimate Blend
- Creative Director
- Magnus Fältman
- Studio
- Bsmart
- Producer
- Linus Leander, TwoFatBoys
- Espen Bekkebråten, TwoFatBoys
- Main Contributor
- Magnus Fältman
- Creative Production Partner
- Creative Outpost
- Copywriter
- Bo Tidelius
- Account Manager
- Linn Yngvesson
- Account Director
- Johanna Byström
Assignment
OBH Nordica is a Scandinavian company with its origin in Sweden and Denmark. The company finds and develops innovative products with stylish Nordic design.
As the market for blenders was about to gear up for new attractive models, OBH Nordica decided to launch a game changer. The new high-speed Blender was more effective and could extract the important nutrients other blenders could not reach.
Approach
In the last campaign we left the gritty figures of speed and angles of the blades behind. Consequently, this creative solution was emotional and imaginative in its approach. With advanced 3D techniques, we could make the process of the new high-speed blender come to life. Almonds and tomatoes was pulverized in a magic spin that visualised the capacity of the product so much more effective than any figures or detailed fact.
Contact Information
- Company Name
- Fältman & Malmén
- Phone
- +46736467380
- malin.erkander@faltman-malmen.se
- Website
- www.faltman-malmen.se
- Address
- Valhallavägen 86
Stockholm
10041 SE