SABÉ sought out Affinity Creative Group to develop a sophisticated, stylish, and premium image for their new line of canned cocktails. All while building brand equity, communicating flavor, and accommodating a new, more accessible, can format.
The new SABÉ canned cocktails offer a muted yet appetizing color palette that suggests bright and refreshing flavors. Our photography highlights those descriptors to the audience, making the new line of cocktails stand out from the competition.
This social-media-friendly imagery has proven to be highly effective in generating interest, brand buzz, and, most importantly, expanding distribution for SABÉ.