Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
We were assigned to creating and redesigning an original package for a common everyday product. I redesigned and created new packaging for Starbucks hot cocoa mix to help it stand out from its competitors.
I decided to take a fun and playful approach to the packaging. I took inspiration from Starbucks seasonal Christmas cups they design every year and decided to bring that to their hot cocoa packaging mix. Adding unique and cute designs that will help the packaging stand out. While also having different color variations for the different flavors of the Cocoa mix Starbucks has to offer.
The end result was a unique and fun packaging that helped Starbuck's hot cocoa mix stand out from the rest of its competitors and reach a larger audience.