We were commissioned to produce a promotional poster which would help aid in promoting and introducing photographer Aaron Tait to a new audience of art directors and designers to the advertising & design industry.
We intentionally set out to create a poster which was message driven as opposed to the typical and predictable image driven photographer promotion. Based on Aaron's industry experience and credibility we pushed to create a poster for which would be a great ice breaker and talking point to utilise and build new relationships. We especially wanted to make him stand out from the crowd from a creative and process viewpoint and present him as highly professional, someone able to provide a new way of looking at things in a fresh perspective but who was a team player and results driven.
Accompanied by our new Aaron Tait brand mark we produced this limited edition, 4 colour hand crafted poster. We did include a photographic image all be it as a visual support but the message was delivered, There is an 'Eye' in Team! We also produced other promotional items including stationery and promotional t-shirts which were all greatly received.