Etch is an environmentally friendly solution to the loss of small plastics from lead refills.
The goal was to eliminate all use of hard plastics in these easy-to-lose items while also making them harder to lose. The lead holders have a swivel top that allows easy use and the travel case helps with keeping it all together.
The outcome was a success in eliminating the total use of hard plastic and minimizing the loss of the refill tubes by having them placed within a travel case. The branding alludes more to the architectural influence of technical drafts along with the applied texture feeling like a zoomed-in effect of graphite.