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For the first time in Walt Disney Studios history, fans of Disney, Marvel, Star Wars and Pixar would be united in an all-encompassing movie-fan reward program.
To do this, we revamped a stale and out-dated "Disney Movie Rewards" program with a new name, logo, app icon, design, and brand book - with the goal of driving deeper fan engagement and new user acquisition. But more importantly, we evolved the program from a transactional points-based 'Mickey Mouse Club' to an emotionally-driven, elevated and more grown-up community of fans.
With over 2+ million members since it's launch 5 months ago, Disney Movie Insiders is the place where fans go to connect and be rewarded for being fans of the movies they love.