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Our initial assignment was to create some organic posts to encourage social distancing in a fun way that showcased our client’s beers. These posts generated so much positive feedback that we decided to turn one into a poster for the WBC tasting room. We also purposely made it an odd shape – very long and horizontal – so it would catch people’s attention and really stand out.
We wanted to take a really tough situation like COVID and stress the importance of social distancing. But we wanted to do it in a somewhat humorous way that our beer drinking audience could really relate with and get behind. Hence, the “stretched” six pack. It even worked out to be a nice double play on the word “six,” since we used a “six-pack” to encourage people to keep the “six-foot” social distancing rule in mind. We ultimately hoped to engrain in people’s minds the necessity of staying six feet apart and, at the same time, get a little chuckle out of it, which we felt everyone would appreciate in these difficult times. Best of all, in doing so, we were able to showcase Wichita Brewing Company and their products in a positive, memorable way.
This poster generated enthusiasm, grins and plenty of positive feedback as the WBC tasting room and society started to open up again. But, most importantly of all, this poster reminded people to stay safe and social distance during these precarious times with the COVID virus.