Animaccord Entertaining Company and Animation Studio behind global hit Masha and the Bear together with MTS company that provides digital, media and telecommunications services launched a promo TVC within joint ad campaign.
In a special animated video, a popular duo tells about the benefits of a new MTS subscription plan for kids called NETARIF Junior and the services included in, it using funny real-life situations.

The subject of cooperation was the production of an original commercial with the participation of the characters of the most popular animated series in the world "Masha and the Bear", who, using funny life situations, talk about the benefits of the NETARIF Junior subscription and the services included in it. A Commercial video titled "In Search of Entertainment" that was as part of the cooperation with MTS on the NETARIF Junior project, has been prepared by creative Animaccord Studio team, which is usually working on the core show. Promo video was directed by Natalia Malgina, an award winning director of Masha and the Bear original animated series, that allowed the video to be nativelly assosiated with the cartoon and naturally perceived by targeted audience.

The video was released in the lead up to the New Year 2022 on the official YouTube channel of the animated series, which has more than 36 million subscribers as well as gathered over 5,3 million views on the platform.