Inspired by the historic venue and wide-range array of historic ephemera – from tickets to show flyers – a bold, evolving typographic system utilizing Production Type’s Media Sans, reflected a constantly-evolving journey in music over nearly a century. The typographic style mimics the journey of a collection of contrasting nights at Massey Hall. The pacing of spreads constantly shifting, evolving and often juxtaposed against one another. Media Sans allowed for a bold and dynamic approach which further emphasized this theme.