Sundance Construction approached Hawkeye to design a contemporary identity mark to illustrate their embrace of the next phase of the company.
Approach
Sundance Construction collaborates with a myriad of partners on every construction project that they complete. This idea of collaboration, along with the visualization of the name, led Hawkeye to depict a star composed of two different parts interweaving in and out with one another to form the icon.
Results
The new Sundance Construction identity mark was very well received by the client. The idea that the mark was composed of two collaborating parts working together captured the way they approach projects, and speaks to the relationships they form with their clients.
