This advertisement shows how GoGo Squeez Applesauce uses fresh fruit to make their applesauce. Their ingredients come straight from the tree to the pouch which features a twist-off lid to sip the applesauce.
Approach
The twist-off lid is a unique element to the packaging of GoGo Squeez Applesauce. It is recognizable and a key part of their brand. I not only wanted to highlight that piece but also emphasize the importance of freshness and using real ingredients in their applesauce.
Results
The project was a success in terms of conveying these ideas and creating an interesting visual combining the two elements.
