Create an ad campaign to highlight the unique selling propositions of Faber-Castell in the crowded pen/pencil/colored pencil sector.
Approach
Highlight Faber-Castell’s sustainability initiatives alongside their wide shade range of colored pencils by taking “going green” literally.
Results
Colored pencil sketches of leaves, a tree, and a bird in the shades of Faber-Castell pencils are paired with a photo of the pencil and a fact about the company’s sustainability initiatives.
