For food rescue charity OzHarvest, we quite literally put the great depth of commitment from those who donate food, time or money at the heart of their annual report - with a centerfold featured ‘Book of Hearts’.
The insert is a compilation of art works created by key partners, including chefs Maggie Beer, Matt Moran and Frank Camorra, alongside those of OzHarvest personnel and volunteers. The art project uses the ‘love-heart’ motif to visually represent what the charity means to each of the creators, aiming to highlight the work of the ‘heroes’ behind the organisation.
To make the document engaging and easy to consume, data is presented as info-graphics, with bold pull out quotes, and in an echo to the charity’s identity text is shown as typographic motifs. To minimise print costs the whole document is designed using only black and the organisations brand colours are expressed through the use of a bright yellow paper stock.