The purpose of this assignment was to create a visual narrative with an integrated campaign. I created a story and then turned into an advertising campaign.
BornFromThis is an adult film company whose main platform is a website. The goal of this campaign is to recruit film staff for the making of adult films. The targeted audiences are film producers, actors, directors, screenwriters and film crew. The campaign revolves around the idea of comparing jobs to this one, by proving that the job in this company is the best one. This campaign is a play on words taking typical work situations and altering them through a play on words and humor to help with the message of the campaign.
Body Text: In 99.9% of jobs, employees are required to come early. In this company, coming late is a must. If you have what it takes, apply as an actor or as a witness to bornfromthis.com
In an area like the Middle East, having these kind of visuals puts in question the taboo subject of sex. This campaign is a subtle approach to this subject by not being too direct and vulgar for individuals in the Middle East to actually start thinking about why the subject is taboo.