The Progressive Corporation ranks third in the nation for auto insurance, with more than 11 million customers. The company offers competitive rates and makes 24-hour, in-person and online services available to drivers throughout the United States and Canada. For the past 33 years, The Progressive Corporation has commissioned visual communications firm, Nesnadny + Schwartz (N+S), to create its Annual Report. The firm’s role has been to develop the conceptual and visual direction, create the overall design, and manage production from inception to delivery.
Progressive strives to retain a continuous relationship with each of their customers by addressing their lifetime of insurance needs. To express the 2015 Progressive Annual Report conceptual theme of “Continuity,” N+S embraced the notion of old growth trees and commissioned and partnered with Jason Middlebrook, a painter and sculptor who describes his work as a relationship between man and nature. The artist chooses natural pieces of wood as a canvas for his paintings, which are inspired by the form and grain of each tree over its lifetime…an appropriate parallel to the 2015 Annual Report theme. N+S’s design favored a more minimalist approach using a subdued color palette, sparse graphics, and tactile papers to supplement the photographs verses compete with them.
The 2015 Progressive Annual Report is used by the company to communicate with shareholders, employees, potential investors, and analysts, as well as various local, state, and national governmental agencies. This year’s Report has been lauded as fresh and innovative, and has received congratulatory reactions from Progressive employees, shareholders, and customers, as well as media and communication outlets.