The creative direction was to convey the mysterious tone of this unique story through the use of familiar icons relating to Brazilian culture. They were interested in creating a unique look/palette for the show using blue and white as the through line. We focused on iconic imagery and highlighting the main characters in the show.
We conducted research on various elements known to the Brazilian culture that is reminiscent of the Pantanal region. We illustrated a snake based on popular regional techniques, incorporated easter eggs in the pattern of the snake and shaped it in a way to portray multiple infinity symbols, a main theme in the show. We wanted to highlight the main characters and incorporate the element of danger in an artful way. Therefore, we created a character campaign based on historical Brazilian paintings using 3D rendered snakes as a framing device. We also created a pair of praying hands that were influenced by the story alluding to aspects of religion. One features hands clasped together depicting blue spreading throughout the veins while the other depicts a set of praying hands with a 3D rendered snake wrapped around.
The teaser was released at Brazil Comic Con and received a lot of positive feedback from both the client and attendees. The rest of the art was released prior to the premiere and received a lot of attention from local and international consumers.