To kickoff 2013 for Audi, we created a commercial that celebrated Audi's success over the past 100 years. It's the story of doing the impossible against all odds. So, to bring the story to life, we used the inspiring words from the poem "It Couldn't Be Done," by the late poet Edgar Albert Guest. Audi was very excited about sharing their history for the first time in America and charged us with getting their employees excited about it as well.

The poem we used to narrate the spot, "It Couldn't Be Done," has a very child-like quality to it, so we decided to turn it into an illustrated children's book. On each page of the book there's a stanza from the poem along with an illustration that represents a piece of Audi's history relating to that stanza. At the back of the book is a dedication to Audi. The hardbound book was printed and waiting on the desks of 600 Audi employees, including the dealer network, on the day of the launch.

The book was a huge success at Audi. Many more copies have been requested by the organization, individual employees and also dealers. But the love for the book extended even beyond Audi of America, as a few employees shared their books with customers who were facing adversity in their own lives to serve as a source of inspiration. A few people, after hearing about the book, even reached out to the agency for copies because they were so touched by the message.