The aim is to clearly project the use of the clients assortment of cheeses with an accompanying usage. With dozens of different types of cheeses, it was important that each vignette be unique and identifiable. All on a neutral surface for multiple usages across many platforms.
We wanted clearly illustrate the different cheeses using a clean textural light. The images had to look great as a grouping as well as stand alone as a single image.
The project recently launched to great success. The client has been very happy with the end results. As have the agency and our internal team.