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I was approached to create a typographic cover illustration for the inaugural Variety500, a new initiative by Variety magazine indexing the 500 global leaders in the entertainment industry.
Being the first ever issue I wanted to create something special, so decided to play with the title type to create a graphic and abstract artwork that will hopefully make people look twice. I also wanted to nod at the theme of the magazine, so subtly referenced an Art Deco aesthetic – An explosive period in the entertainment industry – adding an iconic feel to the image.
The design was digitally drawn-up and then hand-cut out of sheets of coloured paper. I decided to use a sophisticated monotone palette, inspired by the magazine's branding, with additional red tones to add a flash of vibrancy to the image. These intricate cutout sheets of paper were then painstakingly layered up at varying heights to give the artwork an interesting visual depth and photographed in my studio using natural light.
The magazine were extremely pleased with the cover and it has already received some great attention in the press and on social media. The magazine were so happy with the artwork in fact that they later asked me to send over the original papercut artwork as a gift to the CEO.