“Solutions for your pet’s unique dietary needs” is the mantra for Petcurean’s GO! line of products, from Kibble and Meal Mixers to Stews and Pâtés. Every recipe is created especially for pets who are fussy about their food, who need a grain-free of higher protein diet, and for those requiring a recipe with unique proteins and functional ingredients.

The main images feature active and vigorous pets who actually enjoy GO! SOLUTIONS and are set as striking B&W on a matte silver substrate. Along with the new prominence given to each solution and recipe on the front panel, an icon panel identifies key product attributes such as freeze-dried, premium protein and grain-free recipes.

Subplot was responsible for all concept, design and production of the packaging, as well as Retail and Trade displays, and an ID system to drive all retail and consumer promotions.