Integer was tasked with creating a key visual and retail solutions surrounding the launch of Henry's Hard Soda. Shopper solutions needed to help retailers improve awareness of Henry’s Hard Soda launch increasing shopper satisfaction, drive trial increasing average basket ring and through utilizing flexible merchandising tools to place 6pks outside of department improving conversions rates.
The overall look and feel of the program was designed to appeal to Gen-Xers, while maintaining the classic, yet modern feel of the brand. This floor stand tool specifically highlights the flavor appeal of the liquids and attracts attention with the large bottle photography and vending machine reference. This tool drives 6 pack display at retail, increasing trial of this new brand.
The item was forecasted to order 5,000 units, and 12,295 were ordered. This is an extremely successful tool based on historical orders. We are currently waiting on display information, but the orders show system excitement was high surrounding this tool and launch, and that this was perceived as an effective retail solution. This item was so widely popular that it is going to be used again for a Summer launch, and likely adapted for a 2017 permanent piece.