Assignment: Each fall, Rodgers Townsend hosts a group of college students at an event called the Fall Forum. The objective is to share industry insight, educate students about careers in advertising and give them a realistic look at an agency from the inside. The assignment was to create an announcement that department heads at local universities could use to share news of the event and encourage their students to attend.
Approach: As the objective of the event was to share and dispense industry insight, we designed our very own line of Ad Biz Pez Dispensers – featuring Rodgers Townsend employees, of course.
Results: The event was an enormous success, as students from 8 regional universities spent the day learning about the industry from the inside out – one of which was hired as a Rodgers Townsend intern.