The assignment was to create a brand mark for the loungewear company, Inflate.
Balloons are expandable as well as flexible and hoodies are a staple for loungewear. My approach is to combine a balloon and hoodie to make a connection of a comfortable brand. The logo morphs the two by using the negative space of the hoodie to fit the balloon inside the form.
The result is a simple and conceptual logo that successfully communicates Inflate's identity.