Design a poster to inform the public that child hunger IS a serious threat in America.

Several concepts were developed during the process of this poster. The idea that the kids mobile is in fact plush food characters seemed to be the best route.

Experimenting between real and plush food was interesting, and ultimately decided that the fake food provided a more dramatic result.
i.e.: the child is so hungry he's reaching out for anything that resembles food.

This concept design started as a whole scene and was whittled away to just the bare necessities, providing a quicker read and more striking visual.

Big impact, strong design, and a good line.
It doesn't get any simpler than this. The point is clear.
Every mom in America who sees this should be affected most greatly.