With Y-3's A/W 2014 campaign, LLOYD&CO set out to help visualize the brand's examination of superhero vision with two main characters – the hero and the villain (good versus evil as dictated in comic books).
Approach
Shot by Cedric Buchet, the dichotomy of opposing forces creates a powerful, visible energy in the campaign that resonates in the movements of the characters through fight-inspired scenes.
Results
The client was very pleased with the resulting campaign, as they felt that the high-stamina sensibility was captured throughout the campaign – in print, a mood video, in-store display and supplementary materials.
