The goal was to highlight Ziploc's prime features and its Smart Zip technology that allows for quality and water-resistant storage.
Approach
The solution was to compare the trustworthiness of the brand's technology with the trust one values when thinking about their phone. One would only trust their phone with a quality form of water-resistant technology.
Results
A campaign of this would be ideal, highlighting other ways Ziploc's water-resistant technology can be trusted with our most valuable belongings.
