
- Award
- Gold
- Professor
- Carolyn Kilday
- School
- Texas State University
- Student
- Olivia Romero
- Category
- Design
- Branding
- Country
- United States of America
- Award
- Gold
- Professor
- Carolyn Kilday
- School
- Texas State University
- Student
- Olivia Romero
- Category
- Design
- Branding
- Country
- United States of America
- Title
- Umido Cookware
Assignment
The goal of this project was to develop a logo and branding system for Umido, a quality cookware company focused on affordability for the target audience, avid cooks.
Approach
The Process started with the Logo, finding the right Look for the name Umido, taking A letterform, and combining it with the shape of a pot was the solution that worked out the best. Next came the Letterhead System and the Touchpoints for a possible store, keeping in mind the possibilities of potential events and what customers and staff would need.
Results
I believe the outcome for the logo was successful as it's a simple, slightly abstract mark. It is inviting and warm like a good meal, and I wanted to use that warmth and welcoming nature and extend it into the Branding. Focused on the customer, affordable, welcoming, and warm!
Contact Information
- Company Name
- Texas State University
- Phone
- 2105080225
- gs59580@txstate.edu
- Website
- www.txstate.edu
- Address
- 601 University Drive
School of Art and Design + JCM Building
San Marcos, Texas
78666 US