The goal of this project was to develop a logo and branding system for Umido, a quality cookware company focused on affordability for the target audience, avid cooks.

The Process started with the Logo, finding the right Look for the name Umido, taking A letterform, and combining it with the shape of a pot was the solution that worked out the best. Next came the Letterhead System and the Touchpoints for a possible store, keeping in mind the possibilities of potential events and what customers and staff would need.

I believe the outcome for the logo was successful as it's a simple, slightly abstract mark. It is inviting and warm like a good meal, and I wanted to use that warmth and welcoming nature and extend it into the Branding. Focused on the customer, affordable, welcoming, and warm!