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To create a distinctive visual mark that would communicate the essence of The Glen Tavern's offering — the serving of seasonal, contemporary food, carefully selected wines and drinks in a convivial setting. The Glen Tavern promises a warm welcome, a comfortable ambience, excellent service and well-prepared food.
Extensive research was conducted to become aware of the surrounding hamlet of Glen Williams, Ontario. The restaurant is not a gastro pub in the traditional sense, but a relaxed upscale eatery that serves a variety of dishes for all walks of life. Further research took place to understand its immediate competition and the current building's heritage, an old Mill from the turn of the 20th century, which factored into the woodblock look and feel of the main symbol.
The visual mark and the overall brand identity has been a complete success, resulting in new and repeat business for its owners.