Our client came to us with a need to reposition their company and the way they communicated. They to affirm its positioning in an extremely competitive market dominated by large global companies. The brand strategy was defined from the unique way they did business and the way they focused on their client's goals and dreams, going way and beyond for them. We took that into the brand strategy and subsequently developed the verbal identity, visual identity, communication touch-points and brand activation.
The symbol created visually reflects the purpose of the brand: supporting and advising people in accessing credit, helping them to make the best decision to achieve their dreams. Through a continuous line, which represents the lasting relationships that the brand builds with its customers and partners, the design of a stylised bird appears inside the decision box, giving wings to the decision making process.
The symbol seamlessly interacts with the developed verbal component of the brand, emphasising the idea of "saying yes" and "ticking the box" of accessing credit and other financial services.
Alongside the logo, we developed a dynamic graphic universe base on simple geometric shaped illustrations that aimed to make the financial concepts easier to understand. The minimalistic layouts - made with a simple formula of having a square space available for the graphic illustration of imagery - quickly made all the print materials easily recognisable in every context.
With a carefully well-thought activation plan that ranged from social media strategy to a national print campaign the renewed brand identity and communication quickly gain fans all over the market place, giving our client's company the necessary boost to enter new markets and becoming a national reference for its financial services.