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To create awareness for the annual Hal's Toast To Hope and fundraise in the fight against ALS. The money raised benefits ALS patients and families in Wisconsin.
This year's event was centered around the idea of a prom-based theme. Bikers and prom – a match made in hog heaven. Repeat as well as new attendees take the event theme very seriously proven each year by their extravagant costumes. The creative developed reflected the peculiar notion of what it might look like if biker enthusiasts went to their own prom.
Attendance reached up to 400 supporters and money raised equaled $26,000, all creating awareness to this horrific disease. Attendees loved the poster and enjoyed the personal connection using a well-known member in the Hal's Harley-Davidson community as the model.