ALS Association Wisconsin Chapter / Hal's Harley Davidson
Art Director
Mark Brautigam
Category
Print
Public Services
Country
United States of America
Award
Silver
Agency
Traction Factory
Client
ALS Association Wisconsin Chapter / Hal's Harley Davidson
Art Director
Mark Brautigam
Category
Print
Public Services
Country
United States of America
Title
Hal's Toast To Hope
Photographer
Mark Brautigam
Creative Director
Brent Goral
Tom Dixon
Senior Art Director
Mark Brautigam
Retoucher
Ibrokhim Gulamov
Main Contributor
Mark Brautigam
Executive Creative Director
Peter Bell
Copywriter
Tom Dixon
Account Services
Whitney Marshall
Account Director
Shannon Egan
Assignment
To create awareness for the annual Hal's Toast To Hope and fundraise in the fight against ALS. The money raised benefits ALS patients and families in Wisconsin.
Approach
This year's event was centered around the idea of a prom-based theme. Bikers and prom – a match made in hog heaven. Repeat as well as new attendees take the event theme very seriously proven each year by their extravagant costumes. The creative developed reflected the peculiar notion of what it might look like if biker enthusiasts went to their own prom.
Results
Attendance reached up to 400 supporters and money raised equaled $26,000, all creating awareness to this horrific disease. Attendees loved the poster and enjoyed the personal connection using a well-known member in the Hal's Harley-Davidson community as the model.
