Studio di Architettura, Vittorio Magnago Lampugnani, Milano
Good architecture doesn’t need a basket full of wayfinding elements. A rare chance for us to stimulate the building users needs with subtle visual impulses.
Main focus at Fabrikstrasse 12 concentrates on the meeting/conference rooms. Typography is a means of communication. No type, no signage system. Each room is indicated with the name of a typeface designer. Each floor assembles to a chronological topic.
A short biography telling the history of type inside the rooms opens to the employee and visitor the world of typography. A new, unexpected cultural value in one of the most exciting workspaces in the world.