This is the official wine of the inauguration of the biggest building project Switzerland has ever done. The longest railway and deepest traffic tunnel in the world: The Gotthard tunnel. This is a quintessential Swiss symbol, the connection between north and south, between italian and german speaking. Ticino is at one end of the tunnel, where they speak italian and are famous for their wine. That's why the local marketing organization, Ticinowine organized the wine for the the opening events. They ask G+A to design the label.
The Ticino flag is red and blue. While the italian label is celebrating the passion for the building, the german label promotes the beauty of the canton.
The label is that bold, that it can handle even handle the events quirky logo. If there is such thing as a minimalist graphic joke, there is one: The Swiss cross on the blue background.