Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
Create a mark that reflects Richmond Ballet's high-quality programming and increased national and international exposure.
To create an elegant, yet modern, monogram we drew on the elements of point(e) and line—both elemental concepts to design and ballet. The encapsulating circle reflects Artistic Director Stoner Winslett's "circle model" business model.
The mark and coordinating logotype was implemented into all aspects of the organization's print, digital and environmental marketing, advertising and fundraising. The point and line motif was expanded on throughout.