Update of the SCHA logo after 25 years: In 2020 Scottish Churches Housing Action celebrate 25 years of fighting homelessness in Scotland. Haas Design created their logo in 1995, updated it when SCH-Agency became SCH-Action, and we were delighted to update the brand again for this significant occasion.
The children’s riddle how to draw a house in one line, as contained in the logo icon, suggests problem-solving ability and approachability. The shape also hints at the Christian philosophy and the Scottishness of the SCHA by containing the St Andrew’s cross. The button roundel was chosen for its suitability for campaigning and fundraising.