To capture the profoundly unique blend of Laneway gin by showcasing the bottles and an appetizing cocktail presentation for each of the four products Laneway Gin offers.
The team focused on "The Beauty In The Unseen" by using elements of the Boreal Forest to create an overall beautiful and imaginary nature landscape. Moody and mysterious still life, emphasizing on natural botanicals foraged from across Canada.
Final imagery was successful in bringing their story to life, highlighting Canadian botanicals that grow across Canada and balance with newer, more contemporary botanicals. The client was very pleased with the outcome, which has appeared on social media platforms and online.