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Create a brand extension for a well known company.
jetPack is a new and innovative personal care line from jetBlue that transports comfort and bliss through essential products for your in-flight experience. Targeted towards jetBlue’s diverse and growing number of passengers, the packaging has been designed to appeal to a wide audience while maintaining jetBlue’s celebrated reputation of engaging design and “bringing humanity back to air travel.”
The selected products are intended to be a part of jetBlue’s new onboard complimentary self-service method of distribution.